High Demand Online

What to Sell in 2020: Products that Are in High Demand Online

Starting a business online does not guarantee success. Though you can reach more potential consumers online, competition is fierce, with so many other brands around.

You have to work as hard as other entrepreneurs to capture the interest of consumers and stand out in the market.

There will always be a risk of failure, whether you venture into online or in-store sales. However, you might have a better chance of success by offering any of the trending products below.

Fitness Apparel

Thanks to COVID-19, everyone was forced to stay indoors.

Gyms remain closed to the public to prevent infection of even more people, but now more than ever, it is important to take care of one’s health. In lieu of restrictions, online sales of equipment related to fitness are up this year.

Apparel is one that is in high demand. Clothes that can be used during exercise, as well as for just lounging around the house, continue to sell well.

They are also easier to produce and ship.

An entrepreneur who wants to start a fitness apparel business needs to find a supplier. Those who offer insta graphic solutions can press graphics or texts onto fabric permanently.

Yoga/Pilates Mat

Mats used for yoga and pilates are also trending online. Both yoga and pilates can be done at home, which makes them the perfect workout during the quarantine. Aside from the mat, to do yoga and pilates, there is no special equipment necessary.

The popularity of yoga/pilates mat has been increasing gradually in the past couple of years. However, interest shot up significantly last spring and summer when countries around the world entered a lockdown to slow the spread of the virus.

This was reflected in Google Trends. Although the interest went back down in October, queries for yoga and pilates mats are still higher than normal.

Now is the right time to start selling mats online. Experts expect the yoga/pilates mat industry to grow to $17.3 billion by 2025.


Now that fall is in full swing, consumers demand coziness. The cold weather, and the still spreading virus, is making people stay indoors more even after restrictions have been lifted in most places.

Consumers want blankets to keep warm at home. A research conducted by Future Market Insights predicts that the blanket industry will be valued at $9.9 billion by 2027. For comparison, in 2018, the blanket industry reached $6.6 billion. That is a 4.6% increase in just a decade.

However, consumer demand for the blanket increase and decrease depending on the season. During colder months, more customers buy blankets. As soon as the weather starts to warm, profit from blankets stalls.


Skincare Products

Consumers still love makeup, but many now realize the importance of a good skincare routine.

Skincare products, particularly those that come from South Korea, are selling like hot pancakes online. Asians, especially Koreans, are known for their intricate but effective skincare regimens. The 10-step Korean skincare routine was pretty popular just a few years ago in the U.S. It involves the use of several products to thoroughly cleanse, exfoliate, and moisturize the skin.

Entrepreneurs who want to tap into the market can source products from existing and popular brands in Asia like CosRX, Dear Klairs, Innisfree, Etude House, The Face Shop, etc.

Reusable Water Bottles

The effects of climate change are already felt everywhere around the world, including the U.S. Extreme weather events have become more frequent.

Consumers are now more conscious of their negative impact on the environment. Right now, there is an increase in interest in products that are deemed eco-friendly.

Reusable water bottles, in particular, are more popular than ever. The industry is expected to grow by 3.9% from 2019 to 2025.

Some popular reusable water bottle brands include Kleen Kanteen, Hydroflask, Contigo, Corkcicle, and Coleman.

Menstrual Cups

Traditional menstrual products like sanitary pads and tampons are wasteful. That is why more women are switching to menstrual cups.

These cups are kinder to the environment: they are made in silicone and, therefore, can be reused over and over again for several years. They are also less expensive than buying disposable menstrual products every month.

Search trends for menstrual cups have been increasing for the past year, and it is expected to continue to be popular for the foreseeable future.

These products are popular and are in high demand among consumers online this year and, likely, for the years to come. Selling them would not guarantee success, but being aware of what your customers want can give you a better chance of succeeding.

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