The world of business has become data-driven. Data is now one of the most valuable assets to companies, and many small businesses can’t see that. The power of data is immeasurable. It can help you make better decisions, it can help you understand your customers better, and it can even help you find new opportunities for business growth.
You’re at a severe disadvantage if you’re not using data in your small business. Here are reasons why you need a database for your small business:
Security
Let’s first discuss the growing concern regarding cyber-security. There are about 1,800 data breaches in 2021 alone, which has increased from the previous year by more than 60%. Moreover, data breaches are becoming increasingly common as the world becomes increasingly digitized.
Data breaches can cost a company a lot of money. The average cost of a data breach is now $3.86 million. That’s a lot of money to lose, and it will only continue to increase as cyber-attacks become more sophisticated. However, if the fear of a data breach isn’t getting to you, the statistics regarding malware will surprise you.
Malware is a type of program that is designed to damage or disable computers. In 2019, about 8.5 billion records were exposed from multiple malware attacks. That number will only continue to grow as cybercriminals become more sophisticated in their methods.
A database can help you protect your data from these types of attacks. By storing your data in a database, you can add an extra layer of security. It will make it more difficult for hackers to access your data and help you keep your business safe. It’s even more crucial if you have customers who consistently access your business website.
Accessibility
Another reason you need a database for your small business is accessibility. A database allows you to store all of your data in one place. It makes it easy for you to access your data when needed. You won’t have to waste time looking for data that’s scattered all over the place.
A database also allows you to share your data with others easily. For example, if you need to collaborate with someone on a project, you can easily share the data you have stored in your database. It will save you a lot of time and frustration.
Efficiency
A database can also help you be more efficient in your business. It can be tough to keep track of it all if you have a lot of data. A database can help you quickly organize your data to find what you’re looking for. You won’t have to waste time searching through piles of paper or files on your computer.
A database can also help you automate tasks. For example, if you need to send out a monthly newsletter to your customers, you can use a database to send the newsletter to all your customers automatically. This will save you a lot of time and hassle.
Better Decision Making
Data is useless if you don’t know how to use it. A database can help you make better decisions by allowing you to analyze your data. For example, you can use a database to track your sales, customer behavior, and performance.
This data can be precious in helping you make better decisions. For example, if your sales are declining, you can use the data to figure out why. Maybe your prices are too high, or your marketing isn’t effective. Whatever the reason, having the data can help you make the necessary changes to get your business back on track.
There are many more reasons why you should get a database for your business, but these are fundamental reasons. However, getting a database isn’t as simple as you think. You’ll need someone to manage it if you want it to run efficiently.
Managing a Database
Managing a database can be a complicated process, especially for those who do not know about it. If no one in your company has the knowledge to do it, then you might need to hire a professional to do the job. Hiring a SQL server performance management service is crucial if you want your database to run efficiently. They can give you feedback regarding your database’s performance. They can also report problems and fix them. They are essential once you get your company’s database.
Small businesses take the power of data for granted. Now that you know why you need a database for your small business, it’s time to get one. Doing so can keep your business safe, organized, and efficient.
